Prior to establishing the Balmain Asset Management group in 2003, James held various senior positions with Westfield over a ten-year career, culminating in establishing their European shopping centre business in London in 1998. James has been directly involved with 2.7 million sqm and €10.5 billion of shopping centre assets over his thirty-one year career in real estate. James leads the strategy and investments for the Sierra Balmain business.