With over 25 years of experience in branding and marketing strategy, Cătălin Năstăsoiu works with Genesis Property on a wide range of creative projects including positioning strategy, communication, and image. Cătălin specializes in Industrial Design, holding a master's degree in Decorative Arts and Design from the National University of Arts in Bucharest. He is one of the signatories of the image and communication design for PRO TV from its launch until 2000, and as Art Director, he was part of the international team at Central European Media Enterprises, launching several commercial television stations in Romania and Slovakia. In 2000, he moved to New York, founding CATAPULT Creative Partners Inc. there, working in the United States, South America, Australia, Japan, and Europe with companies such as Paramount Pictures, Cannon, New York University, Loews Communications, R&R Live, and CNN International. Upon returning to Romania, he developed the RoNativ brand, was part of the communication team for Romania's representation at the 57th edition of the Venice Art Biennale, and currently works on the YUNITY Park concept launched by Genesis Property.