Alex’s background is physics, both at Oxford University and then a PhD at Imperial College London, where he also made a short documentary on melting tropical glaciers. Alex has consulted on corporate behavioural innovation projects, and knows first hand how difficult it is to change human nature. Alex is now the co-founder of LightFi, a smart building insight and automation IoT solution that has seen early funding from Climate-KIC and Shell, with a mission to make energy efficiency easily accessible to every building and reduce global emissions by 1%.