The hotel investment market is reaching new heights in the Czech Republic with year to date volumes at €530 million and 10 hotel transactions. This is more than a 100% growth compared to the average yearly transaction volume of €250 million, recorded over the past five years.
Panorama Hotel Prague sold
Confirming the current trend of the disposals of important Prague hotels, the 440-room 4-star Panorama Hotel Prague has recently changed ownership. The Corinthia Hotel Group sold it to the Austrian investor S+B, with Cushman & Wakefield assisting the seller in the transaction.
Frederic Le Fichoux, Partner & Head of Hotel Transactions for Continental Europe at Cushman & Wakefield said: “The strong interest from investors with a diverse source of capital and origin proves again that Prague and the CEE region are increasing their appeal for hotel investors.”
Frederic Le Fichoux
Partner – Global Hospitality Group
Cushman & Wakefield
Prague in the lead
Of this year’s 10 transactions, six took place in Prague, amounting for €483 million. Of these, four were executed by Cushman & Wakefield, which thus transacted a total of 72% of the deal volume, proving the firm’s hospitality team’s 17 members’ unparalleled expertise and best position in the CEE market: the sale of Panorama Hotel Prague is their 25th transaction in the region in the past 5 years.
This deal is another of a series of sales of Prague’s big-box 4-star hotels: in 2017, the 398-room hotel Diplomat was sold to the Thai investor Ucity, while earlier this year, the 412-room Don Giovanni hotel was sold to the Norwegian investor Wenaasgruppen.
Unique opportunity and potential
The Panorama transaction is unique in that not only the large full-service 440-room hotel was offered for sale, but so was the adjacent large prime site in Prague 4 CBD (central business district), providing for a huge development potential waiting to be unlocked.
This allowed a number of possible opportunities to be considered – ranging from renovating the hotel and branding it with an international renowned hotel operator while building an office, residential or retail complex on the neighboring plot – to demolition of the existing hotel and constructing an iconic mixed-use project over the two plots (depending on the permits that could be obtained).
More hotel transactions expected
Magsud Rahmanov, Senior Hotel Investment Advisor for Continental Europe at Cushman & Wakefield said: “Judging from the record number of interested parties and strong offers from a diverse pool of capital the property has received, the appetite for value-add hotel investment opportunities in Prague is high. Therefore, we can expect more hotel transactions to happen in the coming months.”