News Article Apex Alliance to open new Bucharest hotel in July
by Property Forum | Hotel

Lithuanian group Apex Alliance Hotel Management plans to open the new Moxy Bucharest Old Town hotel on July 20. The total investment cost of the hotel equals €12.5 million.


Moxy Bucharest Old Town will have 119 rooms. Guests of the hotel will be able to use mobile check-in, a digital key and mobile chat to contact the hotel staff. This will be the Marriott Group brand’s first hotel on the Romanian market.

"With Moxy, we address young travellers looking for a different approach to accommodation and services. Moxy is already a well-known and appreciated brand in other markets in Europe, Asia, and the US. Our business model is based on a combination of efficient operations and state-of-the-art technology," said Gerhard Erasmus, CEO, Apex Alliance Hotel Management.

Apex Alliance manages three other hotels in Bucharest: Hilton Garden Inn Old Town, Hilton Garden Inn Bucharest Airport and Courtyard by Marriott Bucharest Floreasca.