After introducing its Pullman brand to the country earlier this year, the group has announced the signing of an agreement with Forty Management to open the first Swissôtel in Budapest. The new property will add to a growing portfolio of Accor hotels in Hungary, now including 27 hotels, and three additional properties in the pipeline.

The new hotel will be 100% self-sustainable in terms of its energy needs thanks to environmentally friendly technologies such as solar panels and heat pumps. The new property will be constructed around a 10 thousand sqm artificial lagoon and 3,500 sqm of sandy beaches. The development will be situated on the eastern bank of a secondary branch of the Danube, in the Pesterzsébet district of Budapest.

"Swissôtel Budapest Lagoon is a flagship project for us in Central and Eastern Europe. By combining Swissôtel’s standards and a unique experience with the Central District Lagoon City’s vision of an urban retreat powered by technological innovation and a commitment to good living and sustainability, we are poised to offer the region an exciting preview of the future of hospitality," said Frank Reul, Vice President – Development Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece.

The new complex is developed by Forty Management, a real estate developer of mixed-use projects and urban reconversion, 100% owned by the Romanian entity Forty Management S.A. 

Swissôtel Budapest Lagoon will offer access to the lagoon with private access to the beach area and sustainably heated water, which during winter will be transformed into an ice-skating ring. The hotel will feature 200 rooms and apartments, two restaurants, a lobby bar, a spa, a range of wellness and fitness facilities, and a conference venue, as well as a car park for 200 spaces.

"The Swissôtel property will overlook the centrepiece of the development: the Crystal Lagoon patent man-made turquoise lagoon and its sandy beaches. The Swissôtel brand is the perfect fit for this exciting development, and will be strongly positioned to be the premium hospitality brand of choice in the Central District Lagoon City," commented Lucian Azoitei, Founder&CEO la Forty Management.

Central District Lagoon City is developed by Forty Management, a real estate developer of innovative mixed-use projects and urban reconversion, 100% owned by the Romanian entity Forty Management S.A. It utilises the technology developed and patented worldwide by the American biochemical and water services company Crystal Lagoon®. The innovation allows for the construction and maintenance of large-scale, sustainable lagoons at reasonable costs that offer an idyllic lifestyle, typical of a tropical resort, anywhere in the world. Over 1,000 such lagoons are currently being developed worldwide. Forty Management is one of the few companies in the world authorized to utilize the Crystal Lagoon® technology under a Private Lagoon concept (Lagoon City). The project has been coordinated with the support of Mircea Ioan Drăghici from Est Hospitality Consulting with over 23 years of experience in hospitality, expertise in hotel operations, consulting and government-level engagement.