News Article Accor launches new boutique hotel brand in Poland
by Property Forum | Hotel

Hospitality group Accor has inaugurated The Crown, a four-star hotel in Kraków, which is part of the Handwritten Collection, a portfolio of boutique hotels from around the world. This is Accor’s second property of this kind in the region and the first in Poland.


Located in a historic building completed in 1923, The Crown Kraków Handwritten Collection has 44 rooms and unique oval suites, as well as a restaurant with a lobby bar and conference facilities.

“The idea that inspired us for this amazing hotel was to capture the old spirit of true Polish hospitality and the history that is associated with this hundred-year-old building and Krakow itself. Thanks to an individual approach, we want to provide our guests with a sublime journey that will allow them to discover the historical capital of Poland in a truly royal style. We are proud to start the local history of the unique Handwritten Collection brand in our hotel,” said Patrycja Matyjaszczyk, Brand Manager - Mercure & Handwritten Collection – DACH & Eastern Europe.

Agnieszka Dąbrowska, President of the Management Board of PI Apartamenty&Hotele, the company that will manage this facility, added the hotel will address both leisure and business tourists.

The hotel is located near the so-called Avenues of the Three Bards, on a route leading straight to the Main Market Square. The Old Town, Wawel Hill, and the district of Kazimierz are all within a short walk.

The Handwritten Collection portfolio is expected to reach 250 hotels by 2030 throughout the globe with properties already opened in Australia, France, and China.